Content marketing basics

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First of all, what exactly is content marketing? There are many definitions out there, but essentially, content marketing means using targeted content to educate, inform, and entertain your readers as a way of attracting them to your products and services.

Blogs are a form of content marketing. For example, the blog post you’re currently reading is targeted at people who potentially need a writer/editor to help them create their own web content.

Great Content Marketing Resources

The content marketing movement has spawned a growing number of interesting books and websites. Here are two I particularly like:

  • Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (Que Biz-Tech), by Rebecca Lieb. Website owners must now think of themselves as publishers, and Lieb explains why that is and what to do about it. Her book has chapters on what to publish, how to audit your existing content, how to find the proper voice, and more. I was especially intrigued by the chapter titled “Whose Job is Content?” I was happy to see that she included copy editors and copywriters in her list of people playing key roles.
  • The Content Marketing Institute website. If you’re just starting to explore content marketing, make sure to check out this website. It’s a treasure-trove of content-industry information, much of it perfect for beginners. Try the How-To Guides, including Getting Started, for a great overview of the field. You’ll also find a blog, a guide to content marketing events, a magazine for content managers, and books published by the Institute.

If content marketing is something you want to do for your own business—and I highly recommend that you give it serious thought—explore these resources for some ideas and inspiration.

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