Why introverts make excellent marketers

When you think of marketing, do you think of introversion or extroversion? For me, because marketing is so big-picture and all-encompassing, it’s exciting and appeals to my penchant for synthesis, analysis, and writing—all of which I consider introvert strengths. On the other hand, marketing also calls to mind activities I associate with extroverted, talkative, rah-rah …

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Coping with information overload

This post contains links to Amazon.com. Read our affiliate disclosure. Is your head exploding from all the “content” out there begging to be read? Top 5 this? 10 best that? 15 ways to (insert must-read topic here)? While more content on a topic is often helpful, there’s no doubt that information overload is a constant …

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A must-read essay on publishing

This post contains links to Amazon.com. Read our affiliate disclosure. Recently, while reading about the growing trend toward self-publishing, I learned about Richard Nash’s What is the Business of Literature?(a free Kindle download). Nash offers a tightly reasoned argument that really gets you thinking—about writing, technology, publishing, social media, and, indirectly, about your own role …

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Tips for creating content

This post contains links to Amazon.com. Read our affiliate disclosure. I’ve recently discovered a great new book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi, author and founder of the Content Marketing Institute (CMI). This book is an excellent …

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Three great reasons to use an editor

You may already know that content marketing can help you attract and engage prospects. If so, you likely also know that high-quality content—be it articles, FAQs, blog posts, or other kinds of educational content—takes time and skill to produce. Here are three key ways a good editor can help: Initial brainstorming and content development. Here’s …

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Content marketing basics

This post contains links to Amazon.com. Read our affiliate disclosure. First of all, what exactly is content marketing? There are many definitions out there, but essentially, content marketing means using targeted content to educate, inform, and entertain your readers as a way of attracting them to your products and services. Blogs are a form of …

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Web marketing for small businesses

This post contains links to Amazon.com. Read our affiliate disclosure. If you run a small business, staying up-to-date with the latest trends on web marketing can seem daunting—if not downright impossible. Recently I checked out the websites of two leading magazines targeted at small businesses, Inc. and Entrepreneur. Both have great content on web marketing. …

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Web content and information overload

One of my favorite books on web content writing is Gerry McGovern and Rob Norton’s Content Critical: Gaining Competitive Advantage Through High-Quality Web Content. Although it was published back in 2001, it’s still an excellent survey of some of the bigger issues facing the content development world. Twelve years later, one of the key issues the …

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