Coping with information overload

This post contains links to Amazon.com. Read our affiliate disclosure. Is your head exploding from all the “content” out there begging to be read? Top 5 this? 10 best that? 15 ways to (insert must-read topic here)? While more content on a topic is often helpful, there’s no doubt that information overload is a constant …

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Tips for creating content

This post contains links to Amazon.com. Read our affiliate disclosure. I’ve recently discovered a great new book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi, author and founder of the Content Marketing Institute (CMI). This book is an excellent …

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Three great reasons to use an editor

You may already know that content marketing can help you attract and engage prospects. If so, you likely also know that high-quality content—be it articles, FAQs, blog posts, or other kinds of educational content—takes time and skill to produce. Here are three key ways a good editor can help: Initial brainstorming and content development. Here’s …

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Content marketing basics

This post contains links to Amazon.com. Read our affiliate disclosure. First of all, what exactly is content marketing? There are many definitions out there, but essentially, content marketing means using targeted content to educate, inform, and entertain your readers as a way of attracting them to your products and services. Blogs are a form of …

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