Three great reasons to use an editor

You may already know that content marketing can help you attract and engage prospects. If so, you likely also know that high-quality content—be it articles, FAQs, blog posts, or other kinds of educational content—takes time and skill to produce. Here are three key ways a good editor can help: Initial brainstorming and content development. Here’s …

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Content marketing basics

This post contains links to Amazon.com. Read our affiliate disclosure. First of all, what exactly is content marketing? There are many definitions out there, but essentially, content marketing means using targeted content to educate, inform, and entertain your readers as a way of attracting them to your products and services. Blogs are a form of …

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Web marketing for small businesses

This post contains links to Amazon.com. Read our affiliate disclosure. If you run a small business, staying up-to-date with the latest trends on web marketing can seem daunting—if not downright impossible. Recently I checked out the websites of two leading magazines targeted at small businesses, Inc. and Entrepreneur. Both have great content on web marketing. …

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Web content and information overload

One of my favorite books on web content writing is Gerry McGovern and Rob Norton’s Content Critical: Gaining Competitive Advantage Through High-Quality Web Content. Although it was published back in 2001, it’s still an excellent survey of some of the bigger issues facing the content development world. Twelve years later, one of the key issues the …

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A top web writing resource

Scan the index of any good book on web writing and chances are you’ll find an entry for Jakob Nielsen, world-renowned expert on web usability. So it’s no surprise that Nielsen’s company, the Nielsen Norman Group, has a great website with lots of good content. The website models usability (again, not surprising), with an understated …

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What is grammar, anyway?

This post contains links to Amazon.com. Read our affiliate disclosure. When most people think of grammar, they think of fussy rules English teachers and editors apply when reviewing written work—about what’s wrong with your writing instead of what’s right. But grammar is so much more than picky rules.  Consider, for example, this definition from The Chicago Manual of Style, 16th …

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How to ask good questions

Have you ever felt guilty when asking questions about a project? Like you should already know the answers? Or maybe you don’t want to bother people when they have other things to do. Then there’s the politics. Asking questions can dredge up sensitive issues or raise questions people know they should have the answers to, …

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