Why introverts make excellent marketers

When you think of marketing, do you think of introversion or extroversion? For me, because marketing is so big-picture and all-encompassing, it’s exciting and appeals to my penchant for synthesis, analysis, and writing—all of which I consider introvert strengths. On the other hand, marketing also calls to mind activities I associate with extroverted, talkative, rah-rah …

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Coping with information overload

This post contains links to Amazon.com. Read our affiliate disclosure. Is your head exploding from all the “content” out there begging to be read? Top 5 this? 10 best that? 15 ways to (insert must-read topic here)? While more content on a topic is often helpful, there’s no doubt that information overload is a constant …

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More on self-publishing

Welcome back. As promised, here’s a bit more on self-publishing that I learned through the Editorial Freelancers Association (EFA). As with traditional publishing, the self-publishing process starts with writing and ends, more or less, when your book is sold.* However, what’s different now is the increased complexity, the numerous new options available to you, and …

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A quick look at self-publishing

Earlier this year I took a great little course from the Editorial Freelancers Association (EFA) on self-publishing for editors. As part of my coursework, I put together a quick “beginner’s guide” to a few of the better websites on self-publishing. Enjoy! Great Websites for Beginners Get started by exploring the websites below. These beginner-friendly websites …

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A must-read essay on publishing

This post contains links to Amazon.com. Read our affiliate disclosure. Recently, while reading about the growing trend toward self-publishing, I learned about Richard Nash’s What is the Business of Literature?(a free Kindle download). Nash offers a tightly reasoned argument that really gets you thinking—about writing, technology, publishing, social media, and, indirectly, about your own role …

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Tips for creating content

This post contains links to Amazon.com. Read our affiliate disclosure. I’ve recently discovered a great new book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi, author and founder of the Content Marketing Institute (CMI). This book is an excellent …

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Managing your freelance business

This post contains links to Amazon.com. Read our affiliate disclosure. Have you ever been poorly treated by a client who should have shown you more respect? Is your paperwork spiraling out of control? Are you clueless when it comes to business finances? Business Matters: A Freelancer’s Guide to Business Success in Any Economy walks you …

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